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Customer Profitability Analytics
Written by Administrator
Saturday, 09 August 2008 08:33
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Understanding Customer Profitability is a key challenge in the current economic climate and requires a deep understanding of Customer purchase habits and the incurred costs to provide that product.
In many organizations, profitability is the domain of the finance organization where the fiscal and legal needs dominate the picture and the detail of individual customer profitability is lost.

Providing a rich analytic platform which allows an assessment down to the particular deal creates a degree of transparency that allows insight. Typically you might want to ask:

  • How do Customers Compare?
  • How do Sales Executives Compare?
  • How do Regions Compare?
  • What % of our Customers constitute 80% of our business?

The list is endless and these insights can be translated into action and monitored going forward.

To achieve rich analytics – XLCubed provides an application framework to:

  • Model the Business
    • Define extendable Entities, Relationships and Attributes
      • Implement a Rich Complex Cost Model
      • Multi Level Calculations
      • Alternative Cost Model’s
  • Source the Data
    • Provides ETL capabilities to get data into the model
      • Interfaces
      • Manual Input
      • Excel Upload
    • Audit & Control the maintenance of the data
  • Integrated Forecasting Capabilites
  • Model Reports, Dashboards and Analysis Layouts

Our experience is that Customer Profitability projects can fail to deliver the insight that was intended either through too simple a cost model or too complex a cost model and an inability to cope with change.

XLCubed solutions are designed to be flexible and evolve with the requirements that deliver benefit and are fit for purpose.

The technical design to achieve this flexibility has been one of the most challenging over the many years of our application delivery and this is now available for your projects.

 

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