In many industries competitive analysis is a driving force in determining market prices. We have had many years of detail global experience in the Petrol/Gas Station retail industry and we believe the concepts apply to any industry where competitive pricing exists.

For world class analysis tools are needed to:

• Model the complex relationships between different products and different competitors
  • Provide capabilities to define and weight the relationships to investigate potential impacts
• Model the local, national and global characteristics of competitors to determine pricing stances
• Model the effects of price vs volume
• Visualise large volumes of data over a variety of time series including prices and differentials
• GeoSpatial Visualisaton

The design consideration’s for OLAP analysis with what are most likely to be incomplete sets of data - its rare (never) that perfect market knowledge about competitor pricing is known - are significant and its fair to say that it has taken us 10 years of figuring it out the hard way.

The ability for an analyst to be able to look at price comparison’s in every which way provides train of thought analysis capability, providing insight.

These insights can be translated into pricing strategy and then the effect monitored in the market.