In Sales and Market Research reporting, getting the data is straightforward, in fact most companies are swimming in it. Accessing the data in a meaningful and flexible way can be much more difficult.

Users have different requirements of the data , from the individual salespeople, territory, and regional managers, the brand managers, to senior management who require a higher level view of performance on a country level.

In todays marketplace of increased competition and more informed consumers, there is huge pressure on price. Companies are striving to define their value proposition while managing complex broker networks. The pressurised environment makes it vital that the business users are in a position to effectively analyse the business, rather than just report on it. XLCubed provides free format, data connected reporting in Excel or on the Web, which speeds the reporting cycle, freeing time for analysis.

Understanding Customer Profitability is a key challenge in the current economic climate and requires a deep understanding of Customer purchase habits and the incurred costs to provide that product.

In many organizations, profitability is the domain of finance, where the fiscal and legal needs dominate and the detail of individual customer profitability is lost. Providing a rich analytic platform which allows an assessment down to the particular deal creates a degree of transparency that allows real insight.